Virgins
Visitors
Visionaries
Vinegar Category Volume Sales
Research conducted by The Vinegar Institute has shown that vinegar users characteristically fall into one of three categories based on their usage and attitudes towards vinegar. Read below to determine which category you fall into.
Source: Synovate White Distilled Vinegar Attitude and Usage Study, September 2004 and February 2005
Virgins (over 33 million Americans fall into this group)
Virgins are simply unaware of white distilled vinegar’s various uses and have not purchased or used white distilled vinegar in the last year. It’s possible they may know the following uses, but have never actually tried them:
- Spray on mirrors for a streak-free reflection
- Clean coffee makers/tea kettles
Visitors (158 million Americans are considered visitors)
Visitors purchase white distilled vinegar two times a year or less and use it no more than once every two to three months and are open to experimenting with various uses once they hear about them.
- Spray on kitchen counters to keep ants away
- Freshen carpets
- Wash walls, woodwork & blinds
- Unclog drains
- Clean garbage disposals
Visionaries (over 31 million Americans are visionaries)
Visionaries are in the know about white distilled vinegar’s various uses and apply the product for a variety of uses; they may even create their own new uses. Visionaries purchase white distilled vinegar three or more times a year and use it at least once a month. In addition to the uses listed above, they also keep vinegar on hand for the following uses:
- Clean kitchen surfaces exposed to raw meat
- Clean bathroom surfaces
- Clean chrome fixtures and sinks
- Remove lime and hard water deposits from faucets/showerheads
- Get rid of unwanted grass
- Freshen air and remove odors
- Remove glass water rings on wood furniture
- Soften a hard paint brush
- Unclog a steam iron